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Proximity is the number one Google Local ranking factor when a search is performed by someone looking for a business "near me". Did you know that 86% of people look up the location of a business on Google Maps? If you are using long tail keywords (4 words or more) you may want to add 'near me' to those same phrases. Why? “Near me†How do I searched have grown over 500% in mobile searches and it is becoming a significant segment of Google’s search algorithums.
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